The Cube

Detroit Accessibility Project

Services Provided:

UX/UI Design, Brand Identity


Charlotte Bachelor, Emily Lin, Kennedi Cosma, Farjana Chadni, Addison Walton, Mohamed Malik, Isabelle Derocher


Adobe Illustrator, Figma, WordPress, Crocoblock, Elementor, Optimal Sort


December 2021 – November 2022

Project Manager:

Dr. Kate Birdsall

Home page for the Detroit accessibility project home page
Home page for the Detroit accessibility project home page


There is no one-stop-shop for accessibility information for Downtown Detroit. And information on the websites of individual stadiums, theaters, and museums can be challenging to find, or non-existent. When these venues do provide accessibility information, it often times only applies to those with mobility issues but doesn’t address sensory or other non-visible disabilities. Without this information, navigating Detroit can be laborious for someone with a disability, and it excludes them from cultural spaces.


  1. Create the best accessibility guide Detroit has seen, and set the standard for accessibility information among these venues and attractions.
  2. Bring accessibility to the forefront and give disabled individuals an equal shot to engage and participate with their communities.
  3. Create sustainable accessibility infrastructure for communities.
  4. Set a precedent and bring accessibility to the forefront.


Intuitive and Accessible

  • WCAG guidelines
  • POUR principles
  • Compatible with screen readers

Community Oriented

  • Metro Detroit
  • Racial and ethnic diversity
  • Advocates for people of all disabilities 

Promote Change

  • Venue owners
  • Government officials
  • Digital infrastructure
  • Inspiration for more cities

Research Grounded

  • Landscape analysis
  • SPRINT method
  • Card sort
  • Personas


We began the research process by asking the question: Who is a Metro-Detroiter? We needed to gain insight about Detroit’s demographics. First, we looked at a culmination of census data from the City of Detroit, Wayne County, Oakland County, and Macomb County respectively. This data was pulled from the 2020 US Census as well as the 2019 American Community Survey which provided more detailed information on race, disability, and language data.

Persona number 1
second persona
A pie chart showing the demographic data of people with disabilities.


During the ideation process we created moodboards, lighting demos, and low-fidelity sketches. We discussed goals, opportunities, visual inspiration, and potential frustrations. After sharing these ideas, we dot voted on what types of features the user would both expect to see and want to see, as well as our sketch ideas. During ideation we also asked How Might We questions in order to narrow our focus, putting emphasis on questions like:

  • How might we help visitors sort for the results they are looking for?
  • How might we provide a filtering system that accounts for a diverse list of accessibility needs?
  • How might we organize information in a way that makes it easy and effortless to find?

User Flow Hypothesis

User journey map

Site Features

After our first set of sketches, we shared our observations and dot voted on which features we wanted to prioritize.

Interface Design

We also dot voted on all of the different ways we could display filters, the search function, and the results.

Low Fidelity Wireframes

Low fidelity wireframe of the home page


One of the goals of the website is to get users where they need to go without feeling like they’re completing a laborious task. We felt a simple homepage that provided a second route to the search page would support this goal – no fluff, just a quick introduction and easy access to the most important page.

Low fidelity wireframe of the search venues page


The venue search page needed to accomplish two major goals:

1) make accessibility information quick and easy to sort through, and 

2) give the users a “quick look” of information represented through icons so they don’t have to open each individual venue page.

Low fidelity wireframe of the venue specific page


While the search page needed to function quickly and provide information in small spaces, the individual venue pages needed to offer more detail. These pages breakdown each accessibility feature in depth. An icon can tell a user “yes, this venue is wheelchair accessible,” but this page specifies which entrances are accessible.

Low fidelity wireframe of the about page


The Detroit Accessibility Project has a unique story that we wanted to highlight. This page would allow us to share our mission, vision, and values, but also to tell the story of this project and why this resource is so important for the community of Detroit. 


Type and Color Palette

The color and type choices for the project. Shades of blues and sans serif font

Logo and Iconography

The logo and icon choices in black and shades of blue

Final Design Solution

Home page for the Detroit accessibility project home page
The venue page describing the specific venue and providing additional information
The venues page of the website showing the different venues and their accessibility
The contact page of the website

Future Steps

Social Media

The Detroit Accessibility Project will soon expand through the creation of a Facebook, Instagram, and Twitter account

App Development

Once the project picks up momentum in the community, the app development process can begin.


More features can be added to the website, like an interactive map. We hope advancements in the project will generate media attention and inspire more cities.

Case Study written by Isabelle Derocher